In today’s 24/7, total access, mobile world, nonprofit organizations have a critical need for the expertise of a communications professional who can root their messages in the minds of stakeholders and constituents and keep their missions relevant and compelling.
Social media provides exciting, ever-evolving ways for nonprofit organizations to focus their efforts on driving awareness, sharing their stories, cultivating donor relationships, and opening up two-way communication with advocates. In fact, research shows that audiences are yearning for greater social media engagement from the charities and causes they love. Becker Impact works with you to determine and develop the most effective tools for reaching your target audiences and integrates the use of social media into your overall communications plan.
Earned media continues to play a critical role as your organization works to engage the community, perform its mission and advance its agenda. Becker Impact takes an aggressive, hands-on approach to obtaining media coverage for clients, shaping and organizing publicity programs and creating pitches that enable nonprofit organizations to project themselves and their activities in a compelling way. In doing so, we not only enhance your organization’s ability to raise funds and broaden your base of support and involvement, but also heighten awareness of the worthy causes to which you are dedicated.
Becker Impact understands the power of clear, concise written communications to motivate, influence, and move public opinion and action. We are expert wordsmiths – the right words, for the right audience, at the right time. We also know that effective nonprofit copywriting works as part of a long-term strategy. This includes creating engaging, two-way digital conversations and providing useful, valuable, and reader-relevant content over a period of time.
Effective nonprofit communications and development copy targets a particular audience; has a specific active goal for readers; and provides information that benefits readers, grabs their hearts and tells a story. Becker Impact prides itself on exceptional writing that inspires and compels. Short words, sentences and paragraphs. Succinct synopsized subheads. Bullet points. Numbered lists. White space. Alliteration and rhythm.
What we write for you includes:
- Annual Reports
- Web sites
- Talking points
- Press kits